"Hauls" are videos in which someone shows off the stuff they recently acquired. They're most common in fashion and cosmetics, but they may also be found in stationery and cuisine. Hauls are typically associated with a huge number of purchases, however others might be more selective. SheIn, Asos, Pretty Little Thing... quick fashion businesses that you've undoubtedly ordered from or at least looked at. And, yeah, updating your wardrobe for a few euros while staying at home is really appealing! Especially if you are young and still finding your style. Brands and influencers have recognized this observation. The number of hauls* continues to rise, particularly on TikTok. Astronomical figures demonstrating their popularity. Yes, there is content that works, perhaps even a bit too much. Hauls on social media Shein Hauls on social media are not a new occurrence; they have existed since 2010. To comprehend their TikTok growth, we just need to place ourselves in perspective....