Shein Haul: The best fashion clothing

"Hauls" are videos in which someone shows off the stuff they recently acquired. They're most common in fashion and cosmetics, but they may also be found in stationery and cuisine. Hauls are typically associated with a huge number of purchases, however others might be more selective.

SheIn, Asos, Pretty Little Thing... quick fashion businesses that you've undoubtedly ordered from or at least looked at.

And, yeah, updating your wardrobe for a few euros while staying at home is really appealing! Especially if you are young and still finding your style. Brands and influencers have recognized this observation. The number of hauls* continues to rise, particularly on TikTok.

Astronomical figures demonstrating their popularity. Yes, there is content that works, perhaps even a bit too much.

Hauls on social media

Shein Hauls on social media are not a new occurrence; they have existed since 2010. To comprehend their TikTok growth, we just need to place ourselves in perspective.

The more haul Shein/Asos... we see on TikTok, the more we want to purchase quickly and cheaply. When we throw in generation Z, who identify with the individuals they follow on social media in quest of their own identity, we have a fantastic cocktail for companies! They will call influencers, provide them with a coupon, and request that they make a haul on their account.

And it works; e-commerce has never been more successful!